Selling online takes more than launching a store. Performance, usability and how easily your team can run the store day to day all shape your results.
I build and improve eCommerce experiences on Shopify, WooCommerce and custom platforms — with a focus on stores that convert well and that your team can manage without a developer for every change.
What I help with
- Custom Shopify and WooCommerce theme development
- Bespoke product experiences, like made-to-measure ordering
- Client-manageable sections — edit copy, swap images, reorder, no developer needed
- Payment and third-party integration work
- Performance optimisation and store migrations
Recent work
Fino Tequila — a custom store for an ultra-premium spirits brand where the shop opens only where tequila can legally be sold online. US visitors get full commerce; everyone else sees a product showcase — one codebase, decided by location.
Samant Chauhan — a Shopify storefront for a luxury couture house, with a made-to-measure flow built into the product page and custom sections the team manages themselves.
Label Aum — a luxury fashion store on Shopify.
Planning a store or a replatform? Get in touch.